May, 2015

May 28, 2015

10 personal branding mistakes that are easy to fix

Your personal branding is essential for engaging and effective leadership, no matter if you’re an executive, an entrepreneur, or someone who is aspiring to leadership. It’s about …

May 27, 2015

Run to Lead: Leadership is a long race

Part 3 of the Run to Lead Series Leaders and those aspiring to leadership are running a long race. Leadership is a long race filled with sprints, …

May 21, 2015

Coffee Culture: How do you butter toast?

I recently caught up with our Hirstute Barista (HB) who told me about his latest recruit who was taking an unusual amount of time in preparing a serve of toast …

May 21, 2015

Great sponsorship agreements create mutual value

When it comes to corporate sponsorships, there can sometimes be a common view that it’s a simple exchange taking place – the sponsoree, ie the sporting club, event, …

May 13, 2015

Run to Lead – Preparing for leadership

Part 2 of the Run to Lead series I trained hard for my first 25k trail race in the Darling Range of Western Australia. For five months …

May 13, 2015

3 reasons why your personal brand matters

Those who think personal branding is just an exercise in vain self-promotion are missing out on a powerful means of leading with influence. Your personal brand is …

May 8, 2015

3 ways to say what you mean

The Hirstute Barista recently told me about a regular customer who always orders an unsual breakfast to accompany their morning coffee. “One serving of toast, un-toasted.” I’ll …

May 8, 2015

Measure your sponsorship portfolio to drive greater value

There are many reasons why companies and their leaders sponsor. They may be seeking to increase brand loyalty, create awareness or visibility, change or reinforce a particular …