8 great podcasts on leadership, brand strategy and marketing
When it comes to deeper engagement via content marketing, publishing podcasts are an incredibly effective way to connect with audiences. From a personal development and growth perspective, listening to podcasts are a great way to learn, get inspired and find out about new developments.
Whether it’s in the car, on the treadmill or on a lunch break, the benefits of podcasts include that they’re on demand, you curate to your interests and likes, and they’re convenient and mobile.
There are a lot of podcast series to choose from and we’ve compiled eight podcasts which we think add value for leaders, those who aspire to leadership, entrepreneurs and CMOs. It’s not an exhaustive list and there are many more fantastic options – here are a few to get you started in no particular order.
1. The #AskGaryVee Show
The #AskGaryVee Show is hosted by Gary Vahnerchuk and is, as the title alludes, a show where people ask Gary questions about entrepreneurship, leadership, social media, brand and marketing. It’s quick firing, it’s relevant, and Gary inspires while consistently adding value. Listeners and viewers feel like they’re in the room with all of Gary’s banter with his staff, tangents and spontaneous walks through the office or putting his staff on the spot.
While his brash style may not suit everyone, this show is for those who want to grow their businesses and be inspired by real talk without the sugar coating or jargon-filled promises.
2. Six Pixels of Separation
Six Pixels of Separation is a weekly interview-style podcast hosted by Mitch Joel on all things marketing, digital, mass media and global trends.
Every discussion Mitch has with his diverse guests adds value in some way. While it’s an interview podcast, it’s more of a conversation featuring rich and deep thinking about cultural shifts, brands, issues and solutions which CMOs and business leaders face every day.
Mitch is famously known as the guy Google calls on to explain the latest developments in marketing and he works with some of the largest brands in the world.
We’ve been listening to Mitch for years – he’s the real deal.
3. Engaging Leader
The Engaging Leader podcast is hosted by Jesse Lahey covering principles for leaders to communicate, engage and lead with greater impact.
Jesse works with companies to help employers enhance the well-being and performance of their people and it shows through his insight and expertise.
As long-term subscribers of the Engaging Leader podcast, we recommend this as the ideal podcast for leaders who want to attract and retain top talent, engage employees, and deliver superior business results.
4. New Rainmaker
The New Rainmaker podcast is hosted by Brian Clark and delves into the digital platform side of marketing and sales.
This podcast is one of a suite of podcasts being published by Rainmaker.FM which offer tips, tactics, stories and strategies that provide acceleration for your business in the ever-evolving digital marketing landscape. What is interesting is that all of this audio content and advice revolves around the Rainmaker digital platform product – overall a brilliant way of living and breathing content marketing.
The style of production gives this show a unique and interesting edge. Having been followers of Brian Clark and Copyblogger since its early days, this podcast is a fantastic extension of the content Brian is producing. Recommended for entrepreneurs, business owners, and anyone engaging digitally with their customers and staekholders.
5. Brand Newsroom
Brand Newsroom is hosted by James Lush, Sara Mitchell and Nick Hayes and published out of our hometown: Perth, Western Australia.
Focusing on brand journalism and content marketing, this podcast delivers practical advice and great tips for anyone who has a say in how their companies communicate and engage with their stakeholders. Drawing on the experience of international journalists, content marketers and media experts, each episode features engaging conversations about news and content from around the globe.
We love supporting local talent and this new podcast is climbing the iTunes charts rapidly.
6. The Marketing Companion Podcast
The Marketing Companion Podcast is a conversation-style podcast hosted by Mark Schaeffer and Tom Webster at the crossroads of marketing, data and innovation.
Now in its third year, the value of this podcast series is in the insightful opinions of Mark and Tom as they discuss wide-ranging topics on all things content marketing, digital, social media, sales and customer engagement. They’re deep thinkers and the content of their discussions reflects this. Recommended for CMOs and business development teams who are using data to look at business growth.
7. The Owner’s Mind
The Owner’s Mind podcast hosted by Chris Brogan is an interview-style podcast for business owners and individuals seeking to grow their capabilities, their networks and their customer bases. ‘Owner’ doesn’t only refer to a business owner, it’s also about ‘owning’ one’s circumstances, one’s career and pursuit of financial and life objectives.
This is Chris’s second (or third? possibly fourth???) podcast series and each episode provides professional and life development topics in discussion with diverse guests who all have interesting stories to tell. Great listening for the entertaining, diverse and inspiring conversations.
8. This Old Marketing Podcast
This Old Marketing Podcast hosted by Joe Pulizzi and Robert Rose, and published by the Content Marketing Institute, is an ongoing series about how content marketing is not a new discipline – telling stories to engage is one of the oldest marketing strategies going.
Discussion ranges from up-to-date news and developments in marketing around the world, and each episode also includes a one-minute rant or a one-minute rave about a particular marketing news story.