10 invaluable lessons from John Jantsch
John Jantsch is the real deal.
He’s a best-selling author, speaker, consultant, as well as a prolific writer and publisher. With titles including Duct Tape Marketing, The Referral Engine and The Commitment Engine, his Duct Tape Marketing website is a valuable portal of marketing courses, licenses and resources for marketers. He also hosts the Duct Tape Marketing podcast.
Much of the content is positioned for entrepreneurs and small to medium-sized businesses, but there are also many lessons which can apply to roles and individuals in any sized organisation.
Here are ten invaluable lessons from John:
1) Building and strengthening a committed community is the business at hand.
2) Lead by telling great stories. Engaging storytelling which builds trust and shares vision doesn’t only apply to content marketing, it’s also vital for leadership and any other stakeholder engagement.
3) Staff who interact with current and prospective customers in customer service or sales are some of the company’s most important marketers.
4) Talking with people is more important than talking at them. This includes marketing.
5) Brand and culture are synonymous.
6) Referral programs and partnerships should be approached strategically, systematically and should create mutual value for all involved.
7) Marketing means hard work, but it also takes focus and commitment.
8) A great customer experience requires a personal and emotional connection with both customers and staff.
9) Consistency is vital to building trust.
10) All businesses are essentially information businesses. Creating and publishing relevant content which educates or solves problems is a recipe for connecting with customers.