August, 2015

August 28, 2015

How to make brands more personal and personable

In a world becoming rapidly more technologically complex, brands need to be able to navigate this complexity while becoming more personal and personable. In other words, brands …

August 21, 2015

The future of brands

In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …

August 21, 2015

Our Newsletter Archive

In case you missed an edition of the OM ThreeSixty Newsletter, here are all of them: Newsletter 1 : Introducing OM ThreeSixty – 27 March 2015 Newsletter 2 :Be strategic …

August 14, 2015

Increase your audience engagement with video chat app Blab

Blab is a new video streaming service like Periscope or Meerkat, but with a major difference. Blab is for discussion, collaboration, multiple perspectives and a great deal of control …

August 14, 2015

Run to Lead: Managing your low points

Part 5 of the Run to Lead series I recently completed my first marathon-length run. It was 42 kilometres by myself at night, carrying my nutrition and …

August 7, 2015

Networking is dead, long live networking!

There was an article in Fast Company this week by Bernard Roth about how to stop networking. Roth argues that we should stop the traditional sense of networking and instead focus …