Author Archive

July 4, 2016

Brands have used content to grow their business for centuries

It’s nothing new for brands to use storytelling and content to engage with customers, communicate value and grow their businesses. Brands have been doing it for hundreds of …

March 16, 2016

Congratulations to 40Under40 Award Winners

We were proud to support, sponsor and participate as a judge at last week’s 40Under40 Awards Gala. As was stated on the night by both Business News …

December 4, 2015

#FutureofBrands: Strategy informed by evidence

Few would argue against the merits of relevant research and using evidence to inform strategy and decision making when it comes to growing a business. Accessing and …

November 27, 2015

11 award submission tips you can’t afford to skip

Winning an industry award for your achievements and for the services you deliver is a great boost for your personal brand, as well as for the brand …

November 20, 2015

How to create more value using LinkedIn

At the recent APSMA conference, one of the most practical sessions held was ‘Clever ways to create more value using LinkedIn.’ We all know how to create a …

November 12, 2015

10 great tips to leverage your industry award win

Winning an industry award is a great boost for your personal brand, as well as for the brand of your organisation. It’s a recognition for your achievements …

November 7, 2015

Giving strategy a soul with stories

One of the best sessions at this year’s APMSA conference two weeks ago was delivered by Anecdote‘s Mark Schenk. In his session “Giving Strategy a Soul: Putting Stories to Work …

October 30, 2015

Re-framing the future: an APSMA conference wrap-up

This year’s APMSA conference has now wrapped up and we’re reflecting on all of the valuable insight shared by the speakers, as well as the many conversations we had …

October 19, 2015

3 important questions to answer when sponsoring an event

OM ThreeSixty is sponsoring the 2015 Asia Pacific Professional Services Marketing Association (APSMA) ANZ Conference in Sydney this week, which will be all about ‘reframing for the future.’ As …

October 9, 2015

11 common mistakes brands make and how to avoid them

What brands mean for consumers is changing. Evaluating, reacting and positioning for the future are activities which are now imperative for brands to achieve long-term success. Here are …