Disruption and innovation are big buzzwords. Whilst they are trending, it’s important to understand what they mean and how they can work for us and to the benefit …
Recently we here at OM ThreeSixty needed to make an important decision very quickly which would enable us to take advantage of a great opportunity. Being an organisation at the …
There is an ongoing revolution of what brands mean for consumers. Part of this shift is a recognition that brand is not just a logo or identity, it’s also steeped …
In a world with a short attention span, marketers, brands and businesses are constantly looking for new ways to engage with the audiences most important to them. …
As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …
In a world becoming rapidly more technologically complex, brands need to be able to navigate this complexity while becoming more personal and personable. In other words, brands …
In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …
In case you missed an edition of the OM ThreeSixty Newsletter, here are all of them: Newsletter 1 : Introducing OM ThreeSixty – 27 March 2015 Newsletter 2 :Be strategic …
Blab is a new video streaming service like Periscope or Meerkat, but with a major difference. Blab is for discussion, collaboration, multiple perspectives and a great deal of control …
Part 5 of the Run to Lead series I recently completed my first marathon-length run. It was 42 kilometres by myself at night, carrying my nutrition and …