Author Archive

October 2, 2015

#FutureofBrands: Is all innovation disruption?

Disruption and innovation are big buzzwords. Whilst they are trending, it’s important to understand what they mean and how they can work for us and to the benefit …

September 25, 2015

#FutureofBrands: Agile and responsive brands

Recently we here at OM ThreeSixty needed to make an important decision very quickly which would enable us to take advantage of a great opportunity. Being an organisation at the …

September 18, 2015

#FutureofBrands: Evolving brand through engagement

There is an ongoing revolution of what brands mean for consumers. Part of this shift is a recognition that brand is not just a logo or identity, it’s also steeped …

September 12, 2015

#FutureofBrands: Experiencing brand, shift your focus

In a world with a short attention span, marketers, brands and businesses are constantly looking for new ways to engage with the audiences most important to them. …

September 4, 2015

#FutureofBrands: Communicating in the right context

As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …

August 28, 2015

How to make brands more personal and personable

In a world becoming rapidly more technologically complex, brands need to be able to navigate this complexity while becoming more personal and personable. In other words, brands …

August 21, 2015

The future of brands

In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …

August 21, 2015

Our Newsletter Archive

In case you missed an edition of the OM ThreeSixty Newsletter, here are all of them: Newsletter 1 : Introducing OM ThreeSixty – 27 March 2015 Newsletter 2 :Be strategic …

August 14, 2015

Increase your audience engagement with video chat app Blab

Blab is a new video streaming service like Periscope or Meerkat, but with a major difference. Blab is for discussion, collaboration, multiple perspectives and a great deal of control …

August 14, 2015

Run to Lead: Managing your low points

Part 5 of the Run to Lead series I recently completed my first marathon-length run. It was 42 kilometres by myself at night, carrying my nutrition and …