Sponsorship

March 16, 2016

Congratulations to 40Under40 Award Winners

We were proud to support, sponsor and participate as a judge at last week’s 40Under40 Awards Gala. As was stated on the night by both Business News …

October 19, 2015

3 important questions to answer when sponsoring an event

OM ThreeSixty is sponsoring the 2015 Asia Pacific Professional Services Marketing Association (APSMA) ANZ Conference in Sydney this week, which will be all about ‘reframing for the future.’ As …

August 21, 2015

Our Newsletter Archive

In case you missed an edition of the OM ThreeSixty Newsletter, here are all of them: Newsletter 1 : Introducing OM ThreeSixty – 27 March 2015 Newsletter 2 :Be strategic …

July 17, 2015

Are you missing opportunities with your sponsorships?

In December 2014, Reebok and Ultimate Fighting Championship (UFC) announced a groundbreaking $70 million six-year partnership that would see Reebok become the exclusive apparel provider for the UFC, the …

May 21, 2015

Great sponsorship agreements create mutual value

When it comes to corporate sponsorships, there can sometimes be a common view that it’s a simple exchange taking place – the sponsoree, ie the sporting club, event, …

May 8, 2015

Measure your sponsorship portfolio to drive greater value

There are many reasons why companies and their leaders sponsor. They may be seeking to increase brand loyalty, create awareness or visibility, change or reinforce a particular …

April 23, 2015

5 hints to get better at negotiating

Negotiation is simply the process one undertakes to reach an agreement on any matter. We negotiate on a daily basis with colleagues, contacts, friends, family and even within …

April 16, 2015

5 simple ways to re-think sponsorships

We all know that sponsorships are a common means for brands and companies to connect with other brands to increase brand awareness, as well as to reach and …