Strategy and Culture

July 4, 2016

Brands have used content to grow their business for centuries

It’s nothing new for brands to use storytelling and content to engage with customers, communicate value and grow their businesses. Brands have been doing it for hundreds of …

December 4, 2015

#FutureofBrands: Strategy informed by evidence

Few would argue against the merits of relevant research and using evidence to inform strategy and decision making when it comes to growing a business. Accessing and …

November 7, 2015

Giving strategy a soul with stories

One of the best sessions at this year’s APMSA conference two weeks ago was delivered by Anecdote‘s Mark Schenk. In his session “Giving Strategy a Soul: Putting Stories to Work …

October 30, 2015

Re-framing the future: an APSMA conference wrap-up

This year’s APMSA conference has now wrapped up and we’re reflecting on all of the valuable insight shared by the speakers, as well as the many conversations we had …

October 9, 2015

11 common mistakes brands make and how to avoid them

What brands mean for consumers is changing. Evaluating, reacting and positioning for the future are activities which are now imperative for brands to achieve long-term success. Here are …

October 2, 2015

#FutureofBrands: Is all innovation disruption?

Disruption and innovation are big buzzwords. Whilst they are trending, it’s important to understand what they mean and how they can work for us and to the benefit …

September 25, 2015

#FutureofBrands: Agile and responsive brands

Recently we here at OM ThreeSixty needed to make an important decision very quickly which would enable us to take advantage of a great opportunity. Being an organisation at the …

September 18, 2015

#FutureofBrands: Evolving brand through engagement

There is an ongoing revolution of what brands mean for consumers. Part of this shift is a recognition that brand is not just a logo or identity, it’s also steeped …

September 12, 2015

#FutureofBrands: Experiencing brand, shift your focus

In a world with a short attention span, marketers, brands and businesses are constantly looking for new ways to engage with the audiences most important to them. …

September 4, 2015

#FutureofBrands: Communicating in the right context

As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …