brand

July 4, 2016

Brands have used content to grow their business for centuries

It’s nothing new for brands to use storytelling and content to engage with customers, communicate value and grow their businesses. Brands have been doing it for hundreds of …

October 9, 2015

11 common mistakes brands make and how to avoid them

What brands mean for consumers is changing. Evaluating, reacting and positioning for the future are activities which are now imperative for brands to achieve long-term success. Here are …

September 25, 2015

#FutureofBrands: Agile and responsive brands

Recently we here at OM ThreeSixty needed to make an important decision very quickly which would enable us to take advantage of a great opportunity. Being an organisation at the …

September 18, 2015

#FutureofBrands: Evolving brand through engagement

There is an ongoing revolution of what brands mean for consumers. Part of this shift is a recognition that brand is not just a logo or identity, it’s also steeped …

September 12, 2015

#FutureofBrands: Experiencing brand, shift your focus

In a world with a short attention span, marketers, brands and businesses are constantly looking for new ways to engage with the audiences most important to them. …

September 4, 2015

#FutureofBrands: Communicating in the right context

As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …

August 28, 2015

How to make brands more personal and personable

In a world becoming rapidly more technologically complex, brands need to be able to navigate this complexity while becoming more personal and personable. In other words, brands …

August 21, 2015

The future of brands

In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …

August 7, 2015

Networking is dead, long live networking!

There was an article in Fast Company this week by Bernard Roth about how to stop networking. Roth argues that we should stop the traditional sense of networking and instead focus …

July 15, 2015

10 invaluable lessons from John Jantsch

John Jantsch is the real deal. He’s a best-selling author, speaker, consultant, as well as a prolific writer and publisher. With titles including Duct Tape Marketing, The Referral Engine …