communication

November 27, 2015

11 award submission tips you can’t afford to skip

Winning an industry award for your achievements and for the services you deliver is a great boost for your personal brand, as well as for the brand …

November 20, 2015

How to create more value using LinkedIn

At the recent APSMA conference, one of the most practical sessions held was ‘Clever ways to create more value using LinkedIn.’ We all know how to create a …

October 2, 2015

#FutureofBrands: Is all innovation disruption?

Disruption and innovation are big buzzwords. Whilst they are trending, it’s important to understand what they mean and how they can work for us and to the benefit …

September 25, 2015

#FutureofBrands: Agile and responsive brands

Recently we here at OM ThreeSixty needed to make an important decision very quickly which would enable us to take advantage of a great opportunity. Being an organisation at the …

September 4, 2015

#FutureofBrands: Communicating in the right context

As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …

August 28, 2015

How to make brands more personal and personable

In a world becoming rapidly more technologically complex, brands need to be able to navigate this complexity while becoming more personal and personable. In other words, brands …

August 21, 2015

The future of brands

In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …

August 14, 2015

Increase your audience engagement with video chat app Blab

Blab is a new video streaming service like Periscope or Meerkat, but with a major difference. Blab is for discussion, collaboration, multiple perspectives and a great deal of control …

August 7, 2015

Networking is dead, long live networking!

There was an article in Fast Company this week by Bernard Roth about how to stop networking. Roth argues that we should stop the traditional sense of networking and instead focus …

July 24, 2015

Personal branding: how to increase your influence in 10 steps

Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company …