content marketing

July 4, 2016

Brands have used content to grow their business for centuries

It’s nothing new for brands to use storytelling and content to engage with customers, communicate value and grow their businesses. Brands have been doing it for hundreds of …

September 4, 2015

#FutureofBrands: Communicating in the right context

As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …

August 21, 2015

The future of brands

In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …

July 24, 2015

Personal branding: how to increase your influence in 10 steps

Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company …

July 15, 2015

10 invaluable lessons from John Jantsch

John Jantsch is the real deal. He’s a best-selling author, speaker, consultant, as well as a prolific writer and publisher. With titles including Duct Tape Marketing, The Referral Engine …