Winning an industry award is a great boost for your personal brand, as well as for the brand of your organisation. It’s a recognition for your achievements …
In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …
There was an article in Fast Company this week by Bernard Roth about how to stop networking. Roth argues that we should stop the traditional sense of networking and instead focus …
Those who think personal branding is just an exercise in vain self-promotion are missing out on a powerful means of leading with influence. Your personal brand is …
We all have a general idea of what a ‘brand’ is. Each of our definitions probably have a lot in common, as well as aspects that are different. That’s because the …