Sponsorship

October 19, 2015

3 important questions to answer when sponsoring an event

OM ThreeSixty is sponsoring the 2015 Asia Pacific Professional Services Marketing Association (APSMA) ANZ Conference in Sydney this week, which will be all about ‘reframing for the future.’ As …

May 21, 2015

Great sponsorship agreements create mutual value

When it comes to corporate sponsorships, there can sometimes be a common view that it’s a simple exchange taking place – the sponsoree, ie the sporting club, event, …

May 8, 2015

Measure your sponsorship portfolio to drive greater value

There are many reasons why companies and their leaders sponsor. They may be seeking to increase brand loyalty, create awareness or visibility, change or reinforce a particular …

April 23, 2015

5 hints to get better at negotiating

Negotiation is simply the process one undertakes to reach an agreement on any matter. We negotiate on a daily basis with colleagues, contacts, friends, family and even within …