OM ThreeSixty is sponsoring the 2015 Asia Pacific Professional Services Marketing Association (APSMA) ANZ Conference in Sydney this week, which will be all about ‘reframing for the future.’ As …
When it comes to corporate sponsorships, there can sometimes be a common view that it’s a simple exchange taking place – the sponsoree, ie the sporting club, event, …
There are many reasons why companies and their leaders sponsor. They may be seeking to increase brand loyalty, create awareness or visibility, change or reinforce a particular …
Negotiation is simply the process one undertakes to reach an agreement on any matter. We negotiate on a daily basis with colleagues, contacts, friends, family and even within …