strategy

July 4, 2016

Brands have used content to grow their business for centuries

It’s nothing new for brands to use storytelling and content to engage with customers, communicate value and grow their businesses. Brands have been doing it for hundreds of …

December 4, 2015

#FutureofBrands: Strategy informed by evidence

Few would argue against the merits of relevant research and using evidence to inform strategy and decision making when it comes to growing a business. Accessing and …

November 20, 2015

How to create more value using LinkedIn

At the recent APSMA conference, one of the most practical sessions held was ‘Clever ways to create more value using LinkedIn.’ We all know how to create a …

November 12, 2015

10 great tips to leverage your industry award win

Winning an industry award is a great boost for your personal brand, as well as for the brand of your organisation. It’s a recognition for your achievements …

November 7, 2015

Giving strategy a soul with stories

One of the best sessions at this year’s APMSA conference two weeks ago was delivered by Anecdote‘s Mark Schenk. In his session “Giving Strategy a Soul: Putting Stories to Work …

October 30, 2015

Re-framing the future: an APSMA conference wrap-up

This year’s APMSA conference has now wrapped up and we’re reflecting on all of the valuable insight shared by the speakers, as well as the many conversations we had …

October 19, 2015

3 important questions to answer when sponsoring an event

OM ThreeSixty is sponsoring the 2015 Asia Pacific Professional Services Marketing Association (APSMA) ANZ Conference in Sydney this week, which will be all about ‘reframing for the future.’ As …

September 25, 2015

#FutureofBrands: Agile and responsive brands

Recently we here at OM ThreeSixty needed to make an important decision very quickly which would enable us to take advantage of a great opportunity. Being an organisation at the …

September 4, 2015

#FutureofBrands: Communicating in the right context

As we experience profound and rapid innovations in our daily worlds, how we interact and communicate with each other, and how brands add value to their stakeholders …

August 21, 2015

The future of brands

In Brandshift released in 2014, authors David Houle and Owen Shapiro write that brands are evolving quickly on two fronts: “Brand marketing is in a state of existential crisis. Everywhere, …